#LFWSpotlight Manish Malhotra Takes A Digital Leap at Lakme Fashion Week A/W16

Sushant Singh Rajput walks the ramp for Eithad presents Manish Malhotra at Lakme Fashion Week Winter Festive 2016Shraddha Kapoor walks the ramp for Eithad presents Manish Malhotra at Lakme Fashion Week Winter Festive 2016

Manish Malhotra’s glamorous show at Lakmé Fashion Week Winter/Festive 2016 took a digital leap in association with Etihad Airways last evening at ITC Grand Central, Mumbai.

Manish Malhotra’s glittering new collection of occasion wear lends a sparkle to pre-wedding functions such as the sangeet and mehendi. Also as a first, in association with Etihad Airways, the show will premiere as a Virtual Reality experience. The Manish Malhotra Winter/Festive 2016 collection spotlights Indian craftsmanship combined with modern silhouettes for a stylish, young bridal entourage. The fashion house showcased its signature resham threadwork, clustered sequins and intricate hand embroidery on dramatic trails and off-shoulder capes, alongside floral motifs. Replete with avant-garde twists – there were jacket-saris; lehengas paired with sheer crop blouses and draped dupattas on contemporary anarkalis. Elaborately detailed long tunics worn over cigarette pants and majestic, flowing backless gowns effortlessly brought the classic and contemporary together.

Statement accessories, including bejewelled belts and pill-box clutches added a glamorous edge. Crafted in silks, sheer net and lace; in hues of pure white, baby pink, lime green, lilac, Champagne nude, metallic grey and honey mustard, the ensembles were worn with elegant fine jewellery by Anmol Jewellers.For the modern gentleman, the collection presented textured velvet bandhgalas, structured jackets and vests paired with Jodhpur pants. The elegant outfits were styled with pocket-squares, jewelled buttons and embroidered silk scarves.

Speaking about the collection, Manish Malhotra said, “Lakmé Fashion Week is very special to me – both my label and my association with LFW turn eleven this year. Label MANISH MALHOTRA is also the first Indian brand to present a Virtual Reality experience with Etihad Airways. Every season, the muse for my collection has been the young Indian woman, who carries her traditions and modern values with ease. I am excited to present a collection that suits her style, as well as her bridal entourage.”

The influence of fashion spans a huge audience, from mass fashion consumers to the global fashion elite of designers, models, photographers and editors – all of whom Etihad Airways aims to convert into loyal customers.Concluding the show was the stunning Shraddha Kapoor in a resplendent deep green velvet lehenga paired with an embroidered crop blouse, accompanied by the dapper Sushant Singh Rajput in a black bandhgala and white jodhpur pants. Celebrities Sushmita Sen, Shilpa Shetty, Sophie Choudhury, Neha Dhupia, Dia Mirza, Zayed Khan, Bhumi Pednekar to name a few, graced the front row.

Etihad’s association with Manish Malhotra is the latest initiative by the Abu Dhabi-based airline following its recently-announced global agreement with WME | IMG to become the fashion industry’s preferred airline. Manish Malhotra is the second designer that the airline has partnered with globally, after Oscar de la Renta at the Mercedes-Benz Fashion Week in Australia earlier this year.